From the analysis of current trends in female occupation and from the specific contradiction between the desire/necessity of women to enter the labour market, and the entire organisation of the market, stems the urgency to establish conciliation policies intended not as «corrective» downstream measures to allow women to conduct their triple roles as wives, mothers, workers but as innovative, transversal upstream policies as the crux of a new welfare. This thesis is supported in the paper through the analysis of a «case study» of a territorial coalition in the province of Arezzo and reference to recent European recommendations on the issue of reconciliation.only subscribers can see the full article